Core Values
Responsibility, Wisdom, Enthusiasm.
Milestone
History, Accumulation, Innovation.
Brand orientation
Provide a comprehensive solution that is high technological, safe, high in quality and environmental friendly for the people pursuing happy travel and efficient transportation.
Brand mission
Promote the harmonious development among people, vehicle and nature with the most humanistic scientific and technical innovation spirit, and realize people's dream of driving.
Brand vision
To be a leader in high quality and good travelling life.
Brand slogan
slogan

Your Wish — Ravel in an appropriate way . The “Travel” means the distance of a car, which is also an operation we need to survive. This is all the more the automobile career and dream realization in traveling that BAIC people to pursue.

In an appropriate way — Contains the meaning of conduct rule for people, the driving rule, and an operation rule of nature; it also means the integrity rule abided by BAIC people as well as the harmonious development way among people, vehicle and nature.

Our Ways — Means that BAIC people are good at transforming the perfection into travel, and committed to realizing people’s dream for travel with innovative products and technology, and creating BAIC’s sharing value.

Brand vision
Brand vision---To be a leader in high quality and good travelling life.
Brand mission
Brand mission--- Promote the harmonious development among people, vehicle and nature with the most humanistic scientific and technical innovation spirit, and realize people's dream of driving.
Brand orientation
Brand orientation--- Provide a comprehensive solution that is high technological, safe, high in quality and environmental friendly for the people pursuing happy travel and efficient transportation.
Brand slogan
Brand slogan--- Your Wish o Our Ways
Your Wish--- Ravel in an appropriate way . The “Travel” means the distance of a car, which is also an operation we need to survive. This is all the more the automobile career and dream realization in traveling that BAIC people to pursue.
In an appropriate way--- Contains the meaning of conduct rule for people, the driving rule, and an operation rule of nature; it also means the integrity rule abided by BAIC people as well as the harmonious development way among people, vehicle and nature.
Our Ways--- Means that BAIC people are good at transforming the perfection into travel, and committed to realizing people’s dream for travel with innovative products and technology, and creating BAIC’s sharing value.
Core Values
Core Values---Responsibility, Wisdom, Enthusiasm.
Milestone
Milestone---History, Accumulation, Innovation.